The average clickthrough rate (CTR) on Facebook ads increased significantly between the second quarter of 2016 and the second quarter of 2017, according to recent research from Nanigans. The report ...

Managing search marketing in 2026 feels less like pulling levers and more like steering a ship. The manual controls we relied ...

This PPC Pulse recap covers evolving AI Max match type dynamics, real-time retail performance signals, and Google’s expanding use of AI-generated ad language. In a world ruled by algorithms, SEJ ...

Learn how to connect search, AI, and PPC into one unstoppable strategy. In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and ...

Megan Graham covers the marketing and advertising industry for CMO Today at The Wall Street Journal. She previously covered advertising, marketing and agencies for CNBC.com and Ad Age. Megan has also ...

When the first TV ad launched on British televisions 70 years ago, only 100,000 homes in London and the south-east could receive the ad on special TV sets. Early TV advertising was simple, often black ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...