It’s everywhere. Workflows, data entry, personalisation, forecasts, lead generation, analytics, and customer journeys. It has the ability, says Infosys, to automate and orchestrate tasks while ...

Nutshell reports effective CRM and email marketing alignment enhances customer relationships through strategic planning in people, processes, and data governance.

Nutshell reports that startups must choose CRMs based on growth stages, ensuring alignment with current needs and planning ...

Around this time for the past three years, I’ve posed a question to executives at a number of CRM vendors related to how small and midsize businesses are using CRM. In 2016 I asked why CRM adoption ...

Fullpath today announced the launch of the Agentic CRM, a category-defining automotive sales ecosystem built on the foundation of Fullpath's Customer Data Platform (CDP). Currently in Beta testing for ...