More than a high-speed automation tool, artificial intelligence is becoming a safe testing ground where brands can rehearse ...

Misreading churn leads to flawed CLV assumptions. Analyze retention over time and identify the customers that actually drive ...

Monday.com provides a versatile solution for managing customer relationships, featuring customizable pipelines, powerful ...

In the Information Age, people are hungry for data. But when does robust data become too much data? That’s become a critical question for client relationship management systems. Brett Nielsen, a ...

Digital marketers have been relying on cookies for decades. They were first introduced by Lou Montulli, a 23-year-old programmer at Netscape, in 1994. Designed as an aid for online commerce, cookies ...

AI-driven creative is transforming B2B advertising by connecting creative decisions to pipeline, revenue, and measurable ...

The frameworks act as bridges, enabling insights to flow freely between analytics tools and operational platforms. A query ...

Modulate's Ensemble Listening Model is a new AI architecture optimized for accuracy, transparency, and cost in voice interactions.

Creativity in crisis has become a running theme in marketing. Ad agencies, facing a wave of disruption, are falling under sharper pressure as the fundamentals of the business drift further away from ...

A year ago, finance leaders were asking whether AI in accounts receivable was ready for prime time. But now, they’re seeing ...