After you’ve evaluated the organisation’s departments and processes, the next step in building a CRM project is to build and execute an implementation plan. This plan should encompass the organisation ...

If you plan to implement CRM software to manage customer data more efficiently, streamline customer-facing operations, or drive other business improvements, it’s essential to get acquainted with the ...

It’s 11 p.m. on a weeknight. You’re at your desk researching customer relationship management (CRM) solutions for the third time this month. Your sales team is growing, customer information is ...

A CRM system is the ultimate business resource for streamlining operations across sales, marketing, and customer service, ultimately improving efficiency and productivity. Moreover, a CRM is vital for ...

Implementing a Customer Relationship Management (CRM) system is a pivotal move for businesses aiming to enhance customer interactions, streamline operations, and drive growth. However, the path to a ...

Part 1 of this series on getting started with CRM addresses factors to consider when deciding whether the time is right to take the plunge.Part 2 offers advice on how to choose the right CRM tool.Part ...

AMR Research has released results of a new study describing CRM implementations. As the chart below shows, nearly one-third of CRM implementations fail: The research suggests that CRM initiatives ...

Customer relationship management (CRM) software has a black eye. The mere mention of CRM can strike fear in a management team. We hear time and time again about failed implementations, money wasted ...

Most Customer Relationship Management or CRM implementations are governed by an incomplete vision, one that is far too internally focused, and as a result, they are quietly failing to live up to their ...