A customer relationship management (CRM) database is a resource that contains all customer data that all departments within an organization can access. These data include customer information, sales ...

Customer Relationship Management systems, despite what all the vendors will advertise, are nothing more than databases. And the best CRM systems I know of at my clients have the most accurate, ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. For marketing to be effective, it must place the right ...

Two competing misconceptions are commonly voiced by Gartner clients: 1) Siebel Systems owns, or will own, more than half of the customer relationship management (CRM) application space, and 2) CRM ...