Nutshell reports effective CRM and email marketing alignment enhances customer relationships through strategic planning in people, processes, and data governance.

By Selassie Isaac ISRAEL, Doctoral Student, Business Administration AbstractIn the wake of Ghana’s landmark 2017-2019 ...

Discover 7 proven strategies for Customer Relationship Management For E-commerce—backed by data, real-world case studies, and actionable implementation steps to boost retention, LTV, and revenue in ...

CRM decisions now shape long-term competitiveness across industries. AI-native platforms, governed model deployment, and unified customer intelligence are no longer differentiators; they are ...

Marketing professionals face many challenges: New competitors, evolving ways of working, and emerging technologies are just a few. To achieve business success, you must prepare to meet those changes.

Customers don’t shop in a straight line anymore. They browse online, buy in-store, return by mail—and expect brands to remember everything in between.

Discover the 7 best CRM for real estate agents in 2024—ranked by ROI, MLS sync, mobile UX, compliance, and AI features. Includes pricing, implementation tips, and future trends.

Socialhub's CIP, built on Microsoft Azure, consolidates customer data, analyzes it, and makes recommendations.

Paired with its recent OpenAI partnership, the deal highlights ServiceNow’s creation of a model-agnostic architecture for ...

Retail growth rarely breaks because your team lacks effort—it breaks because information can't keep up with reality.

Ives characterized the current moment as a “table pounder” time to buy oversold names like Salesforce ( CRM ), CrowdStrike ( ...