Are you looking for a data-driven way to connect with your target audience and secure more sales? If you answered yes, a compelling case study could be just the thing you need. Case studies are ...

If you can open with these five items, the introduction virtually writes itself. It’s important to keep this brief. Remember, brevity is the soul of readability, and a sentence on each of these points ...

The FT worked with the three largest publishers of cases — Harvard Business Impact, Ivey Publishing and The Case Centre — both to identify individual recent cases (published in or since 2023) that are ...

While there are many forms of innovation that a company can develop - such as product, process, network and customer experience innovation – business model innovation is one of the most powerful ...

A carefully crafted advertising case study tells potential advertisers how your medium helped a company build their brand or make more sales. Case studies are useful on your website, in print, in your ...

Opinions expressed by Entrepreneur contributors are their own. I’m writing this the day after a two-day planning meeting for Palo Alto Software. It was the start of the company’s annual planning cycle ...

In some industries, writing business proposals is a crucial way to win new clients. Learn how to write a successful business proposal.

Over the holidays, I spent some time reflecting on both good and bad management practices among clients that I served last year. As I thought about management practices in general, I couldn’t help ...

In Weatherhead School’s undergraduate business management degree program, you’ll interact on a personal level with some of the leading experts in management, including: The Weatherhead School ...