Chuck E. Cheese is doubling down on its brand equity. In addition to the chain’s recently announced new reality game show based on its fun center arcade games, it is releasing its first cookbook. The ...

The cookbook features 128 pages of recipes and even has 10 party-themed menus. Chuck E. Cheese's pizza isn't well known for winning culinary awards, but perhaps nostalgia has a sweet taste of its own.

Chuck's Arcade staffer Armando Arizmendi plays a NERF arcade game at the Brea venue hours before its grand opening. (Gabriella Angotti-Jones / For The Times) Chuck E. Cheese is all grown-up. Sort of.

Saturday Morning Cards brings Chuck E. Cheese back with limited-edition trading cards celebrating decades of birthday-party fun and pop-culture nostalgia. If you ever spent a Saturday morning watching ...