Walk into any children's clothing store and you'll see it immediately: the great divide. Blues, greens, reds, and blacks flood the boys' section, while pink and purple dominate the girls' area. But is ...

Dockterman is a correspondent at TIME. She covers culture, society, and gender, including topics from blockbuster movies to the #MeToo movement to how the pandemic pushed moms out of the workplace. I ...

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Members of the film's team, including production designer Aidan Sugano, on the significance of the titular shape-shifter's shade of pink, subverting color stereotypes within the black-white binary, ...

Pink—which may go back over a billion years—was once the color of fierce ancient hunters, powerful French women, and yes, boys. Pink has long beguiled humans—used to dye clothing and tint cheeks even ...

For example, if you’ve recently been to a fast food restaurant, you might notice that there’s a lot of red–red chairs and red signs, red trays, and red cups. When, on the other hand, was the last time ...

Walk through any toy store and the aisle devoted to "girls' toys" will blind you with its preponderance of pink. For reasons that are rooted deep into the commercial psychology of American mass ...

Elvis Presley’s iconic 1955 Cadillac, Marilyn Monroe in a figure-hugging dress in “Gentlemen Prefer Blondes” and the sea of “pussyhats” that swarmed the Women’s March in Washington DC earlier this ...

After a blush-colored sweater from J.Crew caused an uproar online, why does pink menswear still have the power to shock?