Cable television has long been viewed as a stagnant business, showing little promise for growth over the years. However, Comcast believes it has found a new growth opportunity. On Wednesday, the ...

Rapidly shrinking audiences at NBCUniversal cable nets leaves them with ‘little negotiating leverage, not much of a story to tell advertisers,’ MoffetNathanson says When you purchase through links on ...

Comcast plans to launch a new advertising platform that will make it easier for smaller businesses to buy ad time — and, the company hopes, to beckon some advertisers away from social media and ...

Comcast will launch Universal Ads, an advertising platform meant to simplify the ad-buying process for small- and medium-sized businesses. Comcast has signed deals with media companies including ...

Comcast plans to launch a new advertising platform that will make it easier for smaller businesses to buy ad time — and, the company hopes, to beckon some advertisers away from social media and ...

“Subscriber losses were 181,000, as the early traction we are seeing from our new initiatives was more than offset by continued competitive intensity,” Comcast CFO Jason Armstrong said during an ...

Comcast Sports360 is being used to provide viewers with seamless access to events and key highlights during the Winter Games ...

Score another win for AD-ID. On Wednesday, AD-ID announced a partnership with Comcast Technology Solutions (CTS), a division of Comcast Cable that develops buying and planning products for advertisers ...

Diddo, a Santa Monica-based ecommerce startup, has been selected for the Comcast NBCUniversal Sports Tech Program, allowing the company to experiment with major sports properties owned by NBCU, ...