Understanding consumer behavior isn’t just about selling products—it’s about understanding how people think, feel and make decisions. Over time, marketers have discovered certain “laws” that influence ...

New research found that the mental health benefits of vacation can last for more than a month, especially with the right ...

Tipping has hit a six-year low. This is bad news for front line service staff, but it may have deeper implications for brands ...

Colors are more than just visual elements; they have the power to influence our mood, decisions and even productivity. From the calming blues of a quiet room, to the energizing reds of a workout ...

Haier appliances plans to invest ~ Rs. 800 crore (US$ 96.28 million) in current financial year, with further initiatives in pipeline. The Indian consumer durables market is broadly segregated into ...

Consumer behaviour in the whisky industry is driven by a blend of tradition, aspiration, and emotional connection. Read the full article at Understanding Consumer Behaviour in Whisky: A Guide for the ...

Two decades ago, Raymond Lombra, a now-retired economist at Penn State University, warned of a "rounding tax" that could amount to at least $600 million a year if merchants were to routinely add a ...

People who love themselves don’t need to perform for anyone. They can sit in silence, enjoy a meal, and be fully present ...

Writing witty things well is a wonderful skill to have! Though, we admit, we may be a tad biased here. If you can capture the attention of complete strangers on the internet with your perspective, ...

Our mission is to support the development of Clinical Psychology, both as a profession and as a body of knowledge and skills. By working collaboratively with a number of organisations including the ...

The University of Michigan consumer sentiment data for January was revised lower this morning, from 73.2 to 71.1. Well below the historical average of 84.7 (orange line), now for the 43rd straight ...