With customer journeys more complex than ever, engagement metrics provide the insights you need to nurture leads and stay competitive. The post Why marketing engagement metrics actually do matter ...

Management sentiment was notably more positive in Q4 2024, backed by record-breaking profitability and a successful acquisition. Analysts in Q4 2024 focused more on strategic growth and content ...

The Advertising Standards Council of India (ASCI) reported that 69% of top digital influencers violated guidelines during brand promotions, exposing over 110 million followers to undisclosed content.

Marketing and BD teams sit at the intersection of client expectations and firm delivery – and the stakes have never been ...

Pump.fun faces legal action from Burwick Law over IP violations and market manipulation allegations related to meme coins.

The real winners in big game advertising aren't crowned during the game, they're revealed in the months that follow, said 5WPR’s Ronn Torossian.

Avocados From Mexico, Tostitos and Twix are among the brands looking to engage with tuned-in consumers without paying ...

The world of video marketing is evolving quickly. Expectations for quality and quantity will be even higher in 2025, and that ...

Social media is a powerful tool that allows small business owners to connect with their customers and grow their businesses.

Artists and musicians utilize social media as a helpful marketing pivot to get more eyes on their talent. This allows for new ...

The social media landscape is set for significant changes in 2025. Marketers are preparing for a dynamic year as they face ...

Speaking at last month's Emporia Area Chamber of Commerce Annual Meeting and Banquet, Visit Emporia Director LeLan Dains ...