User-generated content, when used correctly, can create an authentic customer journey that users can relate to and find value in. The content marketing landscape has changed drastically over the last ...

Content-led marketing and product-led content are two terms you may have heard in marketing circles. What do they mean and how do they differ? In this article, you’ll learn what each one means, how to ...

Social media plays a significant role in many businesses’ marketing plans, and for good reason: It has the power to reach wide audiences, enhanced by the sharable nature of posts, and pairs well with ...

In my last article, I gave you a solid content marketing strategy that you can steal. Now I’m keeping my promise to share how entire businesses have been built with content marketing. First, I’d like ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Founder at M16 Marketing and a Forbes Agency Council member. He's a leading marketing technologist on a mission to create success stories. Content marketing works best when you have a well-defined ...

Many content teams publish content without a real plan. Sure, they might have a spreadsheet with some publish dates, but that’s not a content calendar—that’s a wish list. The end result? One-third of ...

Marketing plans are an extension of your business's vision. If your company exists to offer the best product available, your marketing plan is the vehicle that will drive you toward that goal. The ...