Discover what AI personalization actually improves in ecommerce: search and category re-ranking, PDP confidence signals, next ...

Reddit introduces Max campaigns, a new automated campaign type designed to simplify setup, improve performance, and provide ...

Instead of relying on user paths or platform-based credit, causal approaches use experiments and incrementality models to determine whether a specific action genuinely affected an outcome.

Construction crews are assembling a field demonstration plant that will process up to 10 tons of coal per day into materials ...

Approaching conversion earlier changes how teams work. Instead of reacting to poor results, they focus on clarity, alignment, ...

Beauty influencer Judy D tests TikTok makeup hacks alongside a pro MUA expert. I asked 3 restaurant pros to name the most ...

This project is my hands-on exploration of A/B testing in the real world. I simulated, analyzed, and validated an experiment to understand how a redesigned website feature affects user behavior. The ...

Tension: We segment customers to personalize marketing, yet most segmentation strategies reveal how little we understand ...

Analysis: Why the US is interested in Venezuela’s oil My dog killed my neighbor's cat. I had no idea how much my life would ...

At CES 2026, Xreal announced an upgraded, slightly more affordable version of its entry-level AR glasses: the $449 Xreal 1S.

A/B testing is an effective process of running experiments of various versions of a mobile app in order to analyze how users interact with them. A/B testing tools help marketers and app developers ...