Real-time data has become a strategic asset that directly shapes football club revenue models. For business leaders, the opportunity lies in treating digital engagement as a measurable, scalable ...

The conversion funnel assumes customers progress through predictable stages—awareness, consideration, and purchase. In practice, modern journeys rarely follow such a path.

The campaign outperformed the incumbent media partner across every KPI benchmark as AI Digital delivered a 3x higher ...

gFour marketing is all about using smart, data-driven methods to grow a business, moving beyond older ways of advertising. Getting seen online through search engines and engaging people on social ...

Anthropic's Super Bowl ad makes fun of ads on ChatGPT and OpenAI CEO Sam Altman is not amused. The post The latest AI-powered ...

The analytics side is winning the raging debate, but former coach and innovator Mike Martz believes "there's a stupidity to ...

Start with your core goals: Know exactly what your investment company wants to achieve before you even think about marketing ...

Recent blockchain monitoring data indicates that wallets linked to Multicoin Capital transferred substantial Ethereum holdings to a deposit address connected ...

Discover the best marketing analytics software in 2026. Compare top platforms for data tracking, campaign monitoring, and ...

Website speed and performance standards in 2026 explained, including Core Web Vitals, UX expectations, AI search impact, and optimization best practices.

The creator economy has become more structured over time, shaped by metrics, dashboards, and performance benchmarks. Pamela Zapata has built a business around a different starting point: ...

EDN announces this year’s winners of the Electronic Products Product of the Year Awards, selected by the editors.