Contests are a great way to expand your brand, and they don’t have to be complicated to be effective. Some of the most successful promotional contests are simple, accessible and highly engaging. These ...

Can Apple's low-cost Creator Studio replace Adobe's Creative Cloud as the industry standard? From photo editing to motion ...

Trust is critical when marketing and selling intangibles. We can’t handle or touch everything we buy. Intangible products and services — like consulting services, Software-as-a-Service (SaaS) and ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...