The owner of an Aussie clothing label is receiving widespread criticism after claiming that brands don’t need to be ...

Created by David José, Bryan Huynh, and Mollie Gloss, Hyrular proposes a new formula for beauty shaped by science and ...

Global pop culture icon Addison Rae Easterling has come a long way since her early TikTok days. Rae capitalized on her ...

Coterie’s lineup includes luxe diapers, clean skincare, ultra-soft wipes and pull-up-style “pants” available à la carte or in ...

Selena Gomez appeared to distance herself from comparisons between her Rare Beauty cosmetics line and Hailey Bieber’s Rhode ...

Gone are the days of the simple chocolate Advent calendar; now there's a specialist calendar for everyone to enjoy.

From best for affordability to trend discovery – here are the top recommended beauty advent calendars of the year.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

The Satin Kajal Liner is perfect for achieving Claudia’s go-to smudgy effect, with a creamy texture that glides on in a ...

Beauty industry veteran Sarah Creal launched Sarah Creal Beauty in 2024 to speak to the woman over 40 who was largely being ...

Hailey Bieber reflected on "being pitted against other people" after her brand Rhode Beauty officially launched at Sephora ...

Founded by beauty expert and digital creator Susan Yara, Naturium has built its reputation on one simple principle: consistency is the key to skin you love. The brand combines potent, clinically ...