Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...

The conversion funnel assumes customers progress through predictable stages—awareness, consideration, and purchase. In practice, modern journeys rarely follow such a path.

Key Takeaways Real-time data analytics lets organizations act on events as they happen, turning speed into a competitive advantage.Streaming analytics eliminate ...

TL;DR: Predictive analytics influences day-to-day decisions once forecasts change behavior rather than sit inside ...

Modern CX depends less on where data lives and more on how signals, AI, and governance come together at decision time.

CDI goes beyond collecting data, focusing on accuracy, governance and real-time access that modern CX depends on.

Dealerships generate massive amounts of data, but turning it into actionable insights is where the advantage lies. At NADA Show 2026, Jim Fitzpatrick sits ...

In this episode of DEMO, Keith Shaw is joined by PeggySue Werthessen, Vice President of Product Strategy at Strategy, and Brian Grissom, Senior Sales Engineer, for a hands-on look at Mosaic — the ...

The removal of advanced data from a popular internet resource has proven unpopular – The Athletic breaks down what happened ...

This Top 10 explores leading Know Your Customer platforms helping insurers fight fraud, streamline onboarding and meet ...