As agents act on behalf of brands, marketing leaders must help design the passports that define acceptable behavior.

Nutshell reports effective CRM and email marketing alignment enhances customer relationships through strategic planning in people, processes, and data governance.

Chris McGee gives his expert analysis on how financial institutions can improve branch value through a series of advanced ...

Ten MarTech trends shaping brand growth in 2026—from generative AI and data unification to privacy-first personalization, ...

Some of the most effective brand investments don’t show ROI, attribution or lift. That’s exactly why AI struggles to value ...

Are you someone who opens your support inbox and instantly feels overwhelmed? Yet, most tools still expect humans to juggle everything manually. I just finished trying pagergpt, where I built and ...

AI and the CXO are reshaping customer experience as leaders build adaptive systems that respond in real time to customer ...

Entrepreneurship Forum of Vidarbha Industries Association organized a comprehensive knowledge session titled “AI-Powered ...

Consent asymmetry and “opt-out hurdles” are drawing fines. The compliance gap is technical, not legal language.

Last year Twilio created a new role - Head of Marketing Innovation and AI, a job taken on by Piyush Sagar Mishra who explains ...

AI-driven creative is transforming B2B advertising by connecting creative decisions to pipeline, revenue, and measurable ...

By Sujatha Gopal, CTO, Communications, Media and Information Services, TCS In today’s hyper-connected world, transformation ...