When you create content or products and services, you’re doing it for your customers. As the bread and butter of your business, having customers is everything. They bring in revenue and when they’re a ...

A customer survey starts with the development of a questionnaire. Marketing research professionals will usually get input from other functional areas of the company, like brand and advertising, so ...

Customer satisfaction surveys are used by small business owners to gauge how the company is perceived by the patrons they service. Organizing a survey is the first step in assessing customer reaction ...

The construction of effective customer satisfaction surveys becomes part of a pivotal strategy for achieving a deeper connection with customers. The creation of winning customer satisfaction surveys ...

Forbes contributors publish independent expert analyses and insights. I'm a customer experience consultant and customer service trainer. This article is more than 7 years old. There are many places ...

General Motors is planning to shorten its customer satisfaction survey and to start asking car shoppers to give dealers online ratings and reviews, according to a report from Automotive News. GM has ...

An expanded version of the second annual governmentwide customer satisfaction survey will be released this spring, providing a broader look at how federal agencies are meeting customer expectations.

Forbes contributors publish independent expert analyses and insights. Charlotte-based reporter Ted Reed covers airlines and airline labor. A new survey says that JetBlue leads all airlines in ...

Social network scores 64 out of 100 points for customer satisfaction on new e-business report, putting it on par with airlines and cable companies. Lance Whitney is a freelance technology writer and ...

PC maker Dell continued to have difficulty meeting all of its business customers' expectations for service during the first quarter, according to a survey. The Round Rock, Texas, PC maker's overall ...