At this point you must decide which and how many segments to target. To begin, consider various possible “coverage patterns.” These patterns are simply the ways a firm might choose and ultimately ...

With eight years of experience as a financial journalist and editor and a degree in economics, Elizabeth Aldrich has worked on thousands of articles within the realm of banking, economics, credit ...

The Olympics Are a Show of Global Harmony. The World Is Anything But. The Winter Games, which open today in Italy, are rooted in international cooperation. That feels out of place to some in a world ...