The pharma industry is embracing Direct-To-Consumer (DTC) selling of medicines in the US, and industry organisation PhRMA has stepped in to help cut out the middlemen in the supply chain. Pharma, ...

FDA Commissioner Dr Marty Makary, announcing the action on pharma ads on social media. The FDA has lost no time following through on its pledge to tighten up direct-to-consumer (DTC) advertising of ...

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