Quality improvement methodologies and the analyses that are performed within your organization are only as good as the data ...

Poor data quality leads to wasted ad spend and mistargeted campaigns. Learn how accurate data improves targeting, engagement, ...

Measurement data should not belong to individual departments or be recorded for a single purpose and then hidden in departmental data silos. Instead, they must cover the entire process and be utilized ...

Verantos, the global leader in high-validity real-world evidence at scale, today announced the publication "Implementing Accuracy, Completeness, and Traceability for Data Reliability" in JAMA Network ...

Nielsen Marketing Cloud is a comprehensive data and technology solution that powers data-driven advertising and provides real-time insight into audiences. The platform enables clients to manage every ...

Data clean rooms, the beacons of light, offer a secure, privacy-friendly way to navigate the treacherous waters of ...

Liz Cinqueonce, the nonprofit organization’s CEO, discusses the creation of a payer-provider pipeline to ease data sharing to ...

Gravitational lensing often evokes images of a cosmic funhouse mirror: duplicated galaxies, dramatic arcs and distorted shapes. But the web-like, large-scale structure throughout the universe also ...

LS Digital has launched DataQuark, a dedicated business unit for data and insights. The unit will focus on measurement, ...