For marketing teams, this shift in customer expectations requires an overhaul ... The segmentation process is what creates a language and terminology for interpreting customers' needs. The ...

Marketing resources can be effectively deployed by matching investments to the segments holding greatest promise. Segmentation models enable a business to gain an understanding of the geographic and ...

the segmentation of mature consumers, their attitudes and behaviors, and effective marketing strategies tailored to this demographic. Furthermore, the research outlines a series of compelling ...