At every company, the product is the foundation. It shapes the company’s core initiatives: its mission and strategy, and the role of employees. While there are many factors that go into making a ...

In recent years, more and more technology teams have opted to leverage design-thinking principles when building new software and tools. With a heavy emphasis on empathy and creativity, the multistep ...

Design thinking: It started as an academic theory in the 60’s, a notion of starting to look at broader types of challenges with the intention and creativity that designers use to tackle their work. It ...

What is design thinking, and why is design thinking important? It's an iterative process that begins with empathy and culminates in testing and implementation, only to be followed by further cycles of ...

Design thinking is playing an increasingly significant role in the business world. Companies doing some of the most innovative work, such as Apple, Amazon, and Google, use this approach to help solve ...

Design thinking is critical for developing data-driven business tools that surpass end-user expectations. Here's how to apply the five stages of design thinking in your data science projects. What is ...

This clear, organized process can help teams break free of a variety of human tendencies that get in the way of innovation. For business leaders, the struggle between efficiency and innovation is ...

An approach that promised to democratize design may have done the opposite. When Kyle Cornforth first walked into IDEO’s San Francisco offices in 2011, she felt she had entered a whole new world. At ...

Design thinking is on the way in, and liberal arts colleges are on the way out. Skim the headlines of today’s higher education news, and it would be hard to avoid these impressions. IDEO Executive ...