e.l.f. Cosmetics is applying a new layer of innovation to its Roblox experience, adding real-world commerce powered by Walmart. Starting today, beauty gurus can visit the e.l.f. UP! experience’s ...

e.l.f. Beauty is expanding its partnership with Roblox, becoming the first beauty brand to test real-world commerce in the virtual gaming platform. Walmart will power e.l.f.'s new virtual kiosk, where ...

Roblox is launching a rewarded video ads product that will be available through a new programmatic partnership with Google's advertising solutions, as well as a direct buy option. Per the gaming ...

Over the last month or so, we’ve written plenty of articles about Roblox Grow A Garden. The reason for that is that the title became a kind of phenomenon that no one saw coming. Instead of it being ...