Once you’ve identified your audience and refined your message, your design strategy becomes the difference between a mail piece that performs and one that gets ignored. Images, fonts, layout, copy, ...

Creating your own postcards at home is not too difficult. Here is what you need and how to do it.

Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...

Identifying the right combination of branding and direct response marketing is essential to establishing brand awareness, growing your customer base, and making sales. Together, the two approaches ...

A VERY large number of books have been published on the design of electrical machinery. Most of these contain formulae which are not much greater help to the designer than rule-of-thumb methods. To ...

Co-op audiences tend to be both enthusiastic and forgiving; it’s as if the journalists and readers are part of the same large ...

With its extended width, Mimaki said more panels can be placed side-by-side, reducing rows, adjustment and waste.

Heidelberger is expanding its portfolio for industrial digital printing with the new Jetfire 75. The Jetfire 75 is an inkjet ...

Add Yahoo as a preferred source to see more of our stories on Google. Aptly-named snail mail might be getting even slower in 2026. The United States Postal Service has implemented new procedures for ...

Two Australian-founded firms, COX and Hassell, will partner with Japan’s Azusa Sekkei to deliver the 63,000-seat project, which has an estimated build cost of $3.8bn. The majority of Queenslanders ...

Aptly-named snail mail might be getting even slower in 2026. The United States Postal Service has implemented new procedures for the new year, which could delay delivery. Among changes is the postmark ...