IPA Bellwether data shows a significant uptick in both events and direct marketing spend in the most recent quarter, driving ...

In a time when misinformation is everywhere and consumer skepticism is at an all-time high, trust has become marketing’s most valuable currency. And for all the new tools and platforms marketers have ...

Unless you've been hiding under a rock (without Internet access), you know that there is a tremendous buzz around social media right now. The incredible success of Facebook and the atmospheric rise of ...

Explore the fundamentals of digital marketing, including its key types and channels like SEO, social media, and more. Learn how these techniques can enhance your online presence and drive sales.

When it comes to print providers that have undergone a strategic transformation, there is no denying that Chicago-based RR Donnelley (RRD) is one of the success stories. The company, now a leading ...

DMReport10.pdf Whether or not paper is passé as a direct marketing channel for engaging patients or physicians, depends on who you ask. “I literally have seen people wince when you start talking about ...

Digital advertising’s dividing line between performance and awareness channels is crumbling, and AI is the wrecking ball.

Channel 4 has launched Partner Lab, a new in-house team designed to work more closely with brands and to streamline brand ...

Oman Air achieved a 91% direct channel share in September, marking a significant step toward becoming a digital-first ...

Walmart hits new highs with OpenAI partnership and strong dividend growth. Discover why WMT is a top pick for long-term ...