Pharma marketers enter 2026 asking where DTC fits in the DTP era. That question, which few foresaw 12 months ago, reflects the fast rise of direct-to-patient (DTP) programs. In the last few months ...

Whether you’ve pretty much finalized your 2024 marketing budget, or you’re still scrambling to nail it down, chances are it’s going to have to change (again and again) throughout the new year. Given ...

Pharmaceutical companies are moving quickly to embrace direct-to-patient (DTP) programs as traditional commercial models face mounting challenges. Matthew Walsh, general manager of biopharma at ...

Merkle, a database marketing agency headquartered in Lanham, has acquired CFM Direct, a marketing agency specializing in direct marketing programs for financial services. “For nearly 20 years, CFM ...