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Buying Tesla.com was part of a wider brand-building effort. Musk bought the domain because he understands the power of brandability, discoverability, and memorability. This is a lesson that’s ...

As a small business owner, Liz understands the unique challenges entrepreneurs face. Well-versed in the digital landscape, she combines real-world experience in website design, building e-commerce ...

LONDON — Who owns the rights to the Internet domain name www.free.shop? Depends on whom you ask. According to New.net Inc., a Pasadena, Calif.-based domain registry, that domain belongs to one Tariq ...

Opinions expressed by Entrepreneur contributors are their own. Good business owners cover all their bases, and that goes for domain names too. When you utilize descriptive domains for a targeted ...