Which ‘Dora the Explorer’ toys are best? “Dora the Explorer” has remained a staple in modern children’s cartoons, leading many kids to want replicas from the show to act out their own scenes from the ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. This article is more than 2 years old. A scene from ...

Toys “R” Us is proving artificial intelligence could have a future in film. The retail toy brand premiered a short promo film at the 2024 Cannes Lions Festival in France this week that was created ...

Toys “R” Us has released a video ad, one of the first from a major brand that was created almost entirely by generative artificial intelligence. The minute-long video depicts Toys “R” Us’s late ...

Toys "R" Us will be in every Macy's store by this holiday season, according to Macy's Toys "R" Us is coming back in a big way thanks to an expanded partnership with Macy's. Beginning in July, Macy's ...

If the upcoming movies based on Lego, Matchbox, and other childhood toys weren’t enough for you, next up is… a Toys ‘R’ Us movie? Yes, really. Per Variety, the toy store chain is coming to the silver ...

Looking to boost sales this holiday season, Toys "R" Us is once again opening new stores. The toy retailer announced on Oct. 16 it will open more than 30 locations in the U.S. for the winter holiday ...

[Editor’s Note: This story was updated on Oct. 16 to include the locations of the new stores.] “As we head into the most magical time of the year, Toys ‘R’ Us is reaching more kids and families than ...

Toys 'R' Us is mounting a comeback in the United States, expanding its presence with new stores and pop-up locations, which one expert said could mark the beginning of an American revival for the once ...