Glossier, Dove and Diet Coke are among the brands tapping into Gen Z’s tendency to splurge on desserts, trinkets and other ...

Consumers are “much more discerning” about brands, claims Unilever’s new CEO, meaning the company is investing in ...

The media canvas has changed with the emergence of new-age formats such as short-form video. Brands that were used to ...

Equipped with mirror technology, 'Let your body, body' offers a dance experience with the brand's new deodorants.

The 30-second commercial, which was developed with Ryan Reynold’s Maximum Effort agency, subverts the usual Dove marketing tropes. At the start, four diverse women sit down for a focus group and ...

I don’t have any emotional engagement with any brand when it comes to portfolio management,” Unilever CEO Fernando Fernandez ...

Now picture a revamped marketing strategy that homes in on local relevance, sparking a major turnaround—suddenly, sales are soaring! Or consider a tech company facing a PR nightmare. Thanks to ...

The "Call Her Daddy" host's beverage brand is supporting pop-ups and an official fan community as part of the deal with the women's soccer league.

As mobile usage continues to dominate, the importance of targeted and effective mobile marketing strategies has never been greater. A strong mobile presence can significantly enhance customer ...

Written by Dan Beaumont, Founder, GAME What are we really selling? We hear it all the time—brands don’t sell products, they ...