Network agency, has appointed Shivangi Shekhar Shrivastava to lead Chord as its Chief Strategy & Creative Officer. With a ...

Dove, a personal care brand, launched the Real Cost of Beauty Ideals study to get American society to realize that body dissatisfaction and appearance-based discrimination is a silent public health ...

Peroni Nastro Azzurro is aiming to recruit younger and more affluent adult shoppers into the growing can segment by changing ...

Glossier, Dove and Diet Coke are among the brands tapping into Gen Z’s tendency to splurge on desserts, trinkets and other ...

The media canvas has changed with the emergence of new-age formats such as short-form video. Brands that were used to ...

Hindustan Unilever Limited (HUL) was the undisputed king of India’s stock market, delivering a ~25% CAGR. But in the last ...

In this blog, we’ll explore the benefits of merging PR and digital marketing, how they complement each other, and strategies to align these two efforts for maximum brand impact.

East Riding residents can now recycle their used coffee pods at all household waste recycling sites in the area.

INTEARCTIVE sat down with women in leadership marketing roles to find out what's one bold step to marketing industry needs to ...

Red hot preview coming to you today, as we’re soon to launch our new Media Vitals Global HCP report, offering insights around ...

Equipped with mirror technology, 'Let your body, body' offers a dance experience with the brand's new deodorants.

The largest such ad stunt in the award show’s history was shot in Los Angeles following wildfires that have devastated the ...