Google is ending ad customizers for text ads and Dynamic Search Ads. Advertisers must transition ad customizers to responsive search ads by that deadline. This continues Google's push for responsive ...

The Search terms report within Google Ads has this quick dropdown filter that lets you filter by search terms, search terms and landing pages from AI Max, search terms from Dynamic Search Ads and ...

Search Max represents Google’s latest innovation in search advertising, blending the capabilities of Performance Max, Dynamic Search Ads and broad match keywords into a single automated campaign type.

Search ads are powerful. But with fierce competition in PPC, it’s not enough to just show up. To stand out, you need more than basic ad copy. This article breaks down how to craft search ads that grab ...

Responsive Search Ads (RSAs) have been around for many years now, but for some reason, so many Google Ads practitioners still find them confusing. RSAs can be incredibly powerful if you know how to ...