Elf Beauty’s $1 billion acquisition of Hailey Bieber’s beauty brand Rhode rocked the industry this year. It also established Elf — once known for its viral dupes and drugstore products starting at $1— ...

Although it has been nearly 20 years since Will Ferrell and Jon Favreau’s Elf screened in theaters, fans are curious to know if the modern classic and one of the greatest Christmas films of all time ...

Christmas is less than one month away and silly, sneaky little elves are starting to appear in children's home. A holiday tradition for many families around the world, it is indeed Elf on the Shelf ...

Santa is getting ready to unleash his fleet of Scout Elves to children's houses around the world. Yes, it's Elf on the Shelf time! While parents may be rolling their eyes (those elves can make quite ...

Make the kids (and grownups) in your family giggle with delight at these funny and clever Elf on the Shelf ideas. Editor’s note: This story may contain spoilers for prying little eyes! So please take ...