IPA Bellwether data shows a significant uptick in both events and direct marketing spend in the most recent quarter, driving ...

With email inboxes overflowing and digital ads fighting for attention, direct mail steps up as a channel that delivers lasting impact.

Enterprise marketers say their top challenges with direct mail campaigns are poor response rates and bad address data, according to recent research from Lob. The report was based on data from a survey ...

During the Covid-19 pandemic, he stood at the podium night after night, delivering messages that ultimately shaped how millions of people behaved. Having stepped away from frontline politics, he has ...

CLEARWATER, Fla., Sept. 30, 2025 /PRNewswire/ -- PostcardMania, the $119 million marketing technology company with a team of over 395 employees, today announced the launch of its new Salesforce ...

Standing out to the C-suite is vital, because the execs there hold much of the decision-making power in an organization. They are also the most frequently targeted audience in multichannel campaigns.

Every action a lead takes can trigger a personalized message from your business that helps persuade them to do more. These responsive tactics should not only be personalized to each prospect’s ...

Digital detoxing, the great lock-in — getting offline is going mainstream. I built a $100 million business on tangible marketing, so here's how to reach prospects anywhere.

Part of the problem with everything nowadays is the emphasis on metrics: bigger is better, quantity beats quality, more ...

At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

Marketers today face a common challenge: how to stand out in an environment where audiences are overloaded. Inboxes are full, ...

Struggling to make it as a listing agent? Learn the golden letter strategy 24-year-old agent Will Van Wickler used to close ...