Golfers may not dominate headlines the way entertainers do, but their strategic approach to partnerships offers one of the ...

Editor's Note: Joseph M. Singer is a producer/film financier and former studio executive and the founder of Elixir Media. He is Managing Principal/CEO of a company that specializes in M&A; he has ...

You can tell if an influencer campaign is working by looking at the numbers. The most effective campaigns are checked and adjusted as they go, focusing on how the audience reacts and giving ...