Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...

Applied Analytics lecturer David Shilane examines how organizations move beyond analytics dashboards to embed data science ...

Analytics and business intelligence (BI) have long been understood to be fundamental to business success. Today, powerful technologies, including artificial intelligence (AI) and machine learning (ML) ...

Rohit Amarnath is CTO of Vertica, a unified analytics platform that enables predictive business insights based on a scalable architecture. There’s no debate: Data is one of the most valuable assets ...

Accounting combines three things many people enjoy: problem-solving, money, and working with people. And thanks to the use of data analytics in accounting, these parts of the job are more exciting, ...

Data that’s captured isn’t always stored, and storage alone doesn’t get the job done. Many transportation agencies are sitting on troves of data they’re not sure how to interpret. Even when vendors ...

The football analytics boom has been firmly established, but its role within the game remains debated. Some argue that data has cleansed the game to such an extent that football has become too uniform ...

When Kevin De Bruyne used a deep dive into his own data to highlight his worth to Manchester City during talks over a new deal in 2021, the contract renewal process in football changed forever. In ...

How do compliance teams in major corporates keep pace with the exponential growth of company data and the wealth of regulation they face? And in the face of this, how do they maintain an effective ...

Unlock the power of your data with an effective data governance framework for security, compliance, and decision-making. Data governance frameworks are structured approaches to managing and utilizing ...