Consumer marketers obsess about brand equity, as well they should. B2B companies would be wise to follow suit. Our quantitative, 16-year study of more than 450 firms shows that billions of dollars are ...

In January 1993, a gunman murdered seven people in a fast-food restaurant in Palatine, a suburb of Chicago. In his dual roles as an administrative executive and spokesperson for the police department, ...

Semiconductor quantum dots that are engineered to have both fluorescent and paramagnetic properties offer great potential as biological probes for imaging cellular activity. However, before such ...

In a confined space, bacteria can change their environment in their favour. In an open and mixed environment, by contrast, bacteria must cooperate to carry out these functions, such as the production ...

Background: Groin pain remains a major challenge in sports medicine. Aim: To examine 207 consecutive athletes (196 men, 11 women) with groin pain using a standardised and reliable clinical examination ...

To many Israelis, he’s a war hero. To others, he’s a traitor guilty of “blood libel.” Can Yair Golan change politics in Israel? By Ruth Margalit The attempted “Great Meme Reset” reveals how ...

For years contractors, real estate agents and event planners have said that whether building, buying or planning an event, a higher or vaulted ceiling is always better. Are they right? Until now there ...

Objective: To determine if ice-water immersion after eccentric quadriceps exercise minimises the symptoms of delayed-onset muscle soreness (DOMS). Design: A prospective randomised double-blind ...

Oklahoma State dropped to 0-3 to start Big 12 play for just the second time under coach Mike Gundy, suffering a 38-14 blowout loss to West Virginia on Saturday in Stillwater. These disappointing ...