Hotels cut marketing costs 19% with AI tools but face threat as AI booking agents bypass traditional brand ads.

How do you figure out and do marketing research? Here we go through five typical things you need to do to set up successful ...

When marketers develop surveys to ask customers and potential customers about business and products they have options for the ...

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Colgate-Palmolive will introduce new packaging and marketing for its toothpaste products, after Texas Attorney General Ken ...

Chemistry is an agency that really stands out in Atlanta’s marketing scene. They’re known for being bold and creative, which ...

A fully automated Meta ad platform could reshape how agencies work and how campaigns are built, optimized and delivered, ...

MARKETING-INTERACTIVE is delighted to unveil the finalists of the 4th Annual Marketing Excellence Awards Indonesia.

Traditional marketing is failing. Explore the Loop Framework to redefine your strategy and succeed in today’s AI-driven ...

Adapted from “Can Facebook Ads Prevent Malaria? Two Field Experiments in India,” by Dante Donati of Columbia Business School, ...

If you used Facebook between 2007 and 2022, you qualified for the $725 million settlement. Here's what to know if you filed a ...