Flipkart had piloted an App only strategy a few months back, and had even started making few categories exclusive to the mobile app. This move was deemed by many (including us) as a desperate measure ...

Flipkart, that planned to put a hold on its app-only strategy, has re-launched its mobile site by the name ‘Flipkart Lite’. With this move, Flipkart will no longer force its users to download and ...

In India, where smartphone adoption is ahead of computer use, companies are constantly having decide where to invest their resources. Take Flipkart, for example, which is the country’s largest ...

These are independent reviews of the products mentioned, but TIME receives a commission when purchases are made through affiliate links at no additional cost to the purchaser. Flipkart, India’s ...

Amazon is rapidly amassing mobile commerce market share in India, accounting for 30.3% of the country’s mobile commerce users as of last month, compared to 30.7% for market leader Flipkart, according ...

This comes after Flipkart had entered the smartphone segment in 2017 with the launch of its own mobile, Billion Capture+ under the brand Billion In 2018, Flipkart’s private label MarQ had launched air ...

Having acquired the largest ecommerce share in the market, Flipkart, plans to become more mobile-centric in the next two years. According to Flipkart’s Chief Product Officer, Punit Soni, “The company ...