Remember waking up on Saturday mornings, racing to the kitchen in your pajamas, and pouring a giant bowl of sugary cereal?

What has always been “follow your nose” is now transitioning into “follow your ears” for a new campaign that celebrates Kellogg’s Froot Loops deep roots in hip-hop culture, having been name-dropped in ...

Froot Loops boxes typically reside in supermarket cereal aisles, but the brand has claimed a second home: hip-hop recording studios. Hip-hop artists like Flo Milli have name-dropped Froot Loop in over ...