About 20% of Americans in the last 30 days have had an episode of heavy drinking. Now, a new study is calling into question the term "functional alcoholic" and taking a closer look at alcohol's real ...

Functional beverages are no longer just for athletes or health enthusiasts. They’ve become everyday drinks for people dealing with heat, long working hours, constant screen time and rising stress.

Forbes contributors publish independent expert analyses and insights. Jess Cording is a dietitian and health coach who covers wellness. As alcohol intake has decreased, especially in younger ...

Elevating the Standard for Zero-Proof Craft Cocktails. Shaken Not Slurred. LOS ANGELES, Jan. 7, 2026 /PRNewswire/ -- This Dry January, martini lovers rejoice. Dry & Dirty is the first zero-proof, ...

From Dry January to everyday wellness, alcohol-free beverages with functional ingredients are changing how consumers drink and driving market growth.

A good night's sleep could be a functional product away, as consumers swap their alcoholic nightcap for a nonalcoholic option or their favorite comfort food to ease their mind after a long day, Scott ...

DEAR DR. ROACH: Is there such a thing as a functional alcoholic? — Anon. ANSWER: The term "alcoholic" is imprecise and no longer used. There are several conditions to describe problem drinking, ...

O’Neill Vintners & Distillers’ FitVine Wine, a leader in better-for-you wines, today announced the launch of FitVine Free. O’Neill, a Certified B Corp company, is the first to market with a functional ...

Function leads the charge in the top four non-alcoholic European consumer drinks trends in a market that's riper than ever for innovation. While the market may be ready for vast amounts of NPD, soft ...

The MarketWatch News Department was not involved in the creation of this content. Elevating the Standard for Zero-Proof Craft Cocktails. Shaken Not Slurred. LOS ANGELES, Jan. 7, 2026 /PRNewswire/ -- ...