Developing a comprehensive and modern small business marketing strategy requires leveraging a mix of traditional and digital techniques.

Leavey School of Business Marketing MinorThe Department of Marketing offers a minor in marketing that provides a broader understanding of the customer experience that is critical to companies today.

You’re probably already familiar with the term "influencer marketing," but you may not have tried it out in your own business. If you haven’t, you’re probably wondering, "Do people even pay ...

Looking to combine marketing expertise with data analytics skills? Click 'play' to hear from Marcelinaty Pimentel, a Rutgers Business School Marketing Analytics and Insights student, on how she ...

WhatsApp Business has grown to over 200 million monthly users over the past few years. That means there are tons of businesses sending messages to users — ...

The general rule of enterprise finance is that marketing budgets drop like a stone at the first sign of trouble and rise like a feather once the environment is more settled. In mid-2023 we’re ...

The dog handler was arrested for manslaughter after a man in his 20s was killed during a marketing shoot for the dog training business.

The Internet and AI tools are transforming marketing communications within a complex, interactive landscape called the echoverse. While marketing has evolved since the proliferation of the ...

Micro businesses don't need an advertising budget to go TikTok viral. Founders should post content true to their brands to grow their follower bases.

Ernst & Young wants a bigger slice of companies’ sales and marketing budgets. The accounting and consulting firm on Tuesday announced the formation of EY Studio+, a new business unit that will ...

Phillips 66 announces agreement to divest majority interest in Germany and Austria retail marketing business.

Elon Musk is rebranding Twitter to X. Branding experts have been calling out the decision, warning the company risks losing value. One marketing boss told Fortune the move was "completely irrational." ...