The GEICO lizard was created in a stroke of advertising genius in 1999 by the Martin Agency in Richmond, Virginia. The company was working with GEICO to find a hot new mascot, and the gecko came about ...

In an era where attention spans dwindle and content consumption patterns evolve, brands are seeking new avenues to engage audiences beyond traditional advertising formats. However, crafting ...

The Geico Gecko has for years boosted the near-ubiquitous insurance company’s advertising, Now Geico is doing something to boost him. Geico on Thursday will unveil “Legend of the Lizard,” a 15-minute ...

Geico’s latest creative effort, which was developed in partnership with The Martin Agency, is meant to encompass multiple insurance markets while maintaining a consistent brand image. Humor and value ...

The insurance firm is eschewing a conventional Super Bowl ad with long-form digital content and a blitz around the CBS pregame show. “Legend of the Lizard” is the culmination of a campaign Geico ...

Those big, shiny eyes, that dapper British accent, that long, green tail – the GEICO gecko is a pretty cute mascot (even if he is a lizard). He’s now the star of the insurance company’s new free ...

From Rango to the GEICO gecko and Mushu from Mulan, the lizards portrayed in movies and TV are absolutely adorable. You'll be happy to hear they're just as cute IRL. We found the seven cutest pet ...

It seemed like an everyday traffic stop, until the officer noticed a little hitchhiker attached to the driver’s shirt: a lizard. Fulshear police in Texas posted a picture of the little reptile during ...