A reliable UV lamp will help to harden and cure your polish so that it stays in place without smudging or chipping. A top ...

French manicures have never looked more hyperrealistic, barely-there nail trends continue to go viral, and Selena Gomez’s ...

Celebrity nail artists recommend classic and modern fall shades alike to embrace the season’s cozy aesthetic.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The nail shape you choose can therefore, have quite an impact on the look and feel of your manicure, so it's a good idea to ...

Amazon’s Prime Day is undoubtedly the retailer’s biggest sale, however, you’re most likely unaware of its Holiday Beauty ...

Whether you’re a die-hard beauty supply hoarder or you stick to old faithfuls in your everyday personal care routine, you’ll ...