Available in 30 shades, this fluid-like concealer can be used in specific areas that require coverage, such as over pimples ...

Whether you're looking to draw more attention to your lips, or just polish up your go-to lipstick look, there are plenty of ...

Demand for liquid blush keeps rising, according to sales reports, and its formulas keep getting better, too. The best liquid ...

Welcome to Wrinkles Week on the Strategist, where we’re deeply vetting skin-care solutions for anyone who’s looking to smooth ...

Sephora’s annual fall Savings Event is almost upon us. The sale, which typically takes place two to three times a year, ...

The TV personality, 36, looked incredible in a two-piece gym set after she confessed the trip has made her 'feel like a kid ...

Intrigued? Us too. So, if you’re in the market for a signature scent or simply after a warm hug in a bottle, we’ve rounded up ...

Yoghurt offers a natural and effective solution for achieving beautiful, strong hair. Its rich nutritional profile, including ...

The Rise of Direct-to-Consumer Luxury Brands In recent years, the luxury goods market has seen a seismic shift with the emergence of Direct-to-Consumer (DTC) brands. These companies leverage ...

The Evolution of Beauty and Personal Care The beauty and personal care industry has undergone a significant transformation over the past decade, largely driven by the rise of direct-to-consumer (DTC) ...

Take a closer look at the promising benefits and persistent controversies of collagen supplementation, including what’s proven, what’s emerging, and what remains uncertain. Collagen accounts for up to ...