The Sephora Savings Event kicks off on October 31, with savings of up to 20% on skin care, hair care, beauty and more. When ...

Intrigued? Us too. So, if you’re in the market for a signature scent or simply after a warm hug in a bottle, we’ve rounded up ...

Demand for liquid blush keeps rising, according to sales reports, and its formulas keep getting better, too. The best liquid ...

Available in 30 shades, this fluid-like concealer can be used in specific areas that require coverage, such as over pimples ...

The Evolution of Beauty and Personal Care The beauty and personal care industry has undergone a significant transformation over the past decade, largely driven by the rise of direct-to-consumer (DTC) ...

Welcome to Wrinkles Week on the Strategist, where we’re deeply vetting skin-care solutions for anyone who’s looking to smooth ...

Whether you're looking to draw more attention to your lips, or just polish up your go-to lipstick look, there are plenty of ...

The Rise of Direct-to-Consumer Luxury Brands In recent years, the luxury goods market has seen a seismic shift with the emergence of Direct-to-Consumer (DTC) brands. These companies leverage ...