The Netflix boot-up sound is very well known, but it was almost completely different. Netflix VP of product, Todd Yellin, said on the Twenty Thousand Hertz podcast (via THR) that the company also ...

Netflix has 193 million subscribers, and every single one of them hears the exact same thing any time they watch an original program from the streaming site. It’s that signature “ta-dum” that plays ...

Oscar-winning sound designer Lon Bender also considered using underwater bubbles as the sound that introduces every stream; the end result is now referred to internally as "Ta Dum." By Seth ...

It comes after the Twenty Thousand Hertz podcast recently investigated what the streaming platform terms the “ta-dum” sound – the short piece of sound that plays along with the logo before the company ...

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