What's in a name? If it's embossed on the sidewall of a tire, a lot. The best tire brands work hard to preserve their decades ...

Big brands aren’t always what they seem. From Michelin’s famed restaurant stars to electronics giants that started as noodle ...

But it also refocuses the role of the front-engine, V-12-powered two-door in a Ferrari lineup that now includes a four-door ...

The global tire market is experiencing robust expansion, driven by rising vehicle production, infrastructure development, and evolving consumer preferences. The market was valued at USD 329.5 billion ...

Market Overview The global tire market is experiencing robust expansion, driven by rising vehicle production, infrastructure ...

Land Rover's second-generation Discovery, a.k.a. the Series II, reminds us of a slightly pudgy kid who shows up for a track ...

Goodyear and Cooper Just like Michelin, American giant Goodyear offers LT (Light Truck) versions of its recent WinterCommand ...

HIRATSUKA, Japan— Yokohama Rubber Co. (YRC) plans to revise the production allocation and network of the former Goodyear OTR ...

Well, this is awkward (and we're not just referring to this truck's looks, steering, debut, or driver interface). Tesla finally came through on its promise to offer a cheaper, single-motor Cybertruck, ...

Every issue of European Rubber Journal (6 issues) including Special Reports & Maps.

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Toyota CEO says the introduction of the ad valorem tax was the beginning of the problem, as it does not make sense in 2025. It is no secret that car prices have skyrocketed in recent years. 30 years ...